Yes, 2017 is the year of the rooster, but in the sharing economy it’s also the year of the dog. Dog-sharing is the new hot thing in the sharing economy.
Dog-sharing, of course, is as much a misnomer as ride-sharing and home-sharing. These dogs aren’t being passed around for free. But there’s been a flurry of activity among startups that offer dog walking, dog watching, and other dog-related services. Dog-sitting platform Rover acquired dog-boarding company DogVacay in an all-stock deal at an undisclosed price. Wag, the self-declared “#1 Dog Walking and Dog Sitting App for Busy Dog Owners,” has reportedly raised $19 million from two rounds of funding over the last two years.
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There’s also Fetch (“Walk. Run. Sit. Stay. Make Money!”), DogHero, BorrowMyDoggy, HouseMyDog (“cage-free and stress-free”), BabelBark, Baubnb, and HappyTail (“the app for dogs and dog lovers”). In 2016, the pet-care market was estimated at $103.6 billion globally, and $44.7 billion in the US alone, according to market research firm Euromonitor.