Radio the Most Popular Media


Radio is more popular in the US than you might expect.

According to a Survey reported in the Business Insider, Radio still the most popular media in America. The common assumption in the tech world is that old media platforms are dying a slow death.

Radio, not smartphones or PCs, reaches more Americans each week than any other media platform, according to a recent Nielsen report charted for Statista.com. us by Statista.

Roughly 228 million adults in the US listened to some form of radio at least once a week … That’s good for 93% of the US adult population, and the figure is growing. TV had the second-farthest reach at 89%, followed by smartphones at 83%. The PC and tablet were well behind, at 50% and 37%, respectively.

[FOR THE FULL STORY GO HERE.]

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