Kanye West’s new faith-centric album has sparked an increased interest in Christianity – and a well-known ministry is providing free tools to unbelievers.
The American Bible Society says it is offering free Bibles to Kanye’s fans who fill out a form on the organization’s website. The group got the idea from Google data that showed a spike in searches for information about Christianity the week the album was released.
Kanye released his latest album, Jesus Is King, last Friday.
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