Scientists have taken a break from curing cancer and AIDS and the common cold to figure out why the scent of fresh coffee is better than the taste.

Here is what they think. It’s because when you swallow the drink, there’s a burst of aroma that goes up into your nostrils from inside your mouth.

Your “second sense of smell” in the brain has a different…set of reactions that…

Awwhhh just forget it…besides…it’s to complicated for radio.

Besides does it really does it matter? IT JUST IS.

And you like the taste well enough for it not to matter. (Daily Telegraph)

— I’d Have Guessed That The Anticipation Is Better Than The Reality, Myself